Saturday 10 December 2011

Retro Fisco tape measure


Even the simplest things can make me smile. It never ceases to amaze me how even the smallest and most practical of objects can reflect the era they were designed in. Fisco are still manufacturing measuring tapes in England but the style has changed somewhat.


It looks like it is styled like the motorbikes and helmets of the 1970s. The gentle curves, primary coloured stripes and "uni-matic" all scream the era. If Evil Knievel or Captain America had a tape measure...